Should I give content away for free in my membership site?

Question

Hi guys,

I own a paid membership site and I was thinking of giving some content away for free, but I’m not sure if I should because it may decrease the number of new members to my site.

I would love to know what you guys think about it.

Thanks!

Dave

Answer

Hi Dave,

That is a great question many membership sites’ owners are struggling with.

Giving content away for free is one of the most powerful tactics that can be used in order to get more new members to sign up to your paid membership site.

By giving away valuable content for free you actually  increase your visitors engagement to your site and over time these visitors trust you and look at you as an authority.

These strong feelings eventually help you turn these visitors to paying customers.

I’m sure that this tactic will help you get more members, so don’t hesitate to use it.

You can also use Wishlist Registration Widget to increase the registration rates to your free membership.

Good luck 🙂

Jen

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About Jen Morgan

I am an online marketing expert and a true Wordpress expert who worked at a large digital media company. I won many online marketing contests including "The most Unconventional Marketing Tactic". Besides my love the to the online world I also love dogs and cats and own one of each kind. Jen is the marketing department manager at HappyPlugins.com | Plugins & Guides for eCommerce Websites

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