If you are still using the default Wishlist Member error pages text or if you are looking for ways to design your error pages to maximize your conversion rates then the following tips are exactly for you:
If you are using Wishlist Member pay-per-post feature you probably realized that the Wishlist Member error page that is displayed to a member or a visitor that does not have access to the content is the general error page (which is defined inside the Wishlist Member settings).
It is very important that your error page will drive the potential customer to purchase the content that he is trying to view.
A good error page should include content that is relevant to the content the visitor tried to view.
Because Wishlist Member only supports one error page when using pay-per-post, it is impossible to create an error page that will suit and be relevant to all your pay-per-post content using Wishlist Member alone.
What You Get From this Tip?
In this tip we go over how you can create a dynamic error page for your pay-per-posts to convert more visitors to members and maximize your revenues.
I already discussed about the importance of the error pages to increasing your registration rates and revenues in the tips below:
- Tip #49: How to Design Your Membership Site’s Error Pages to Increase Conversions
- Tip #4: 3 Components to Creating a Killer Error Page to Increase Your Revenues
But what if I told you that there is a way to know the exact pages your non-members tried to access?
Knowing your most popular protected content that attracts the highest number of visitors can help you understand what type of content they are looking for, create more of it and increase the chances of them to convert into members.
This tip is short but very useful, so if you still don’t know what is you most attractive protected content among non-members, you don’t want to miss this tip.
What You Get From The Tip?