Tip #67: 5 Content Dripping Mistakes You Should Avoid

If you are thinking of dripping your content, or if you are already doing so and you want to make sure you are doing it right to maximize your revenues and your members’ satisfaction, then this tip is exactly for you.

We have gathered the 5 most common content dripping mistakes we are seeing on a daily basis among our clients to help you take advantage of content dripping better:

Mistake #1: Not asking if content dripping is suitable for your niche

In order to answer that you must know your audience. If you have already established a large community you can use your community members to understand what is their preferred way of consuming your content by conducting a short poll / survey.

Mistake #2: Not informing your members when will future content be released

Because the content that is scheduled for future dates is not visible in the front-end of your membership site, it may lead to uncertainty and questions among your members, for example:

• When will the next content be released?
• What is the content going to talk about?
• How much content am I paying for?
• And more…

These questions and uncertainty can cause confusion and lead to cancellations and low retention rates.

Inform your members about new upcoming content, don’t leave your members in the dark regarding future content as it will create uncertainty and a feeling of lack of continuity.

Always let your members know what content they are going to get next, and when will they have access to it.

How can I inform my members about future content?

Using Wishlist Drip Dynamic Shortcodes plugin you can easily inform your members when is future content going to be released, including the exact date and number of days.

Wishlist Drip Dynamic Shortcodes allows you to drip / archive content based on the members’ registration date, membership level and the time passed since the registration using simple yet powerful shortcodes.

All you need to do in order to display or hide content is to copy-paste the shortcodes into your chosen post or page and set the parameters inside the shortcode.

Check Wishlist Drip Dynamic Shortcodes

Mistake #3: Using content dripping when you have very little content

If you only have only few content, for example: only several video lessons / posts, then content dripping might not be the best approach to go with, however, if you have massive amounts of content then dripping night actually help you deliver the content in a way that will not overwhelm your members and will help your members to implement the content more easily.

Mistake #4: Not making sure the previous content was implemented

Use quizzes / questionnaires/ give tasks to make sure the previous material was implemented before allowing access to the next content.

This is, of course, not a must-have, but if it is important for your that your members will learn and be able to achieve what they want to using your content, then quizzes, questionnaires etc. are likely to help.

How can I create quizzes for my members?

You can use Wishlist Quiz 2.0 to easily create quizzes.

Wishlist Quiz 2.0 allows you to creates a quiz for your members with options to require a passing grade before moving on to the next level. Easily add to any post or page with a simple shortcode.

Check Wishlist Quiz 2.0

Mistake #5: Not launch before you have all the content ready in advance

Content dripping has a great benefit… It allows you to launch your membership site even if you don’t have all the content prepared in advance.

This way you can start building your community and generate revenues faster and it can also help you adjust the content as your membership site grows according to your members needs.

Related Tips about Content Dripping

For more information about content dripping see the below tips:

• Tip #63: 6 Powerful Methods to Delivering Content to Your Members
• Tip #50: How to Drip Content using Wishlist Member & Which Option to Choose
• Tip #43: How to Achieve Different Actions with Your Membership Site’s Content
• Tip #34: 7 Powerful Tactics to Creating Urgency & Get a Lot More Registrations to Your Wishlist Membership Site
• Tip #10: Should You Drip Your Content or Not?

You May Find These Posts Interesting:

Wishlist Member Tips about Content Dripping

Tip #50: How to Drip Content using Wishlist Member & Which Option to Choose

Wishlist Drip Dynamic Shortcodes – Smart Content Dripping Plugin for Wishlist Member

Tip #10: Should You Drip Your Content or Not?

Tip #43: How to Achieve Different Actions with Your Membership Site’s Content

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