Why You Should Redirect New Members to a Unique Page on their First Login?

Wishlist Member plugin allows you to redirect members in different membership levels to different pages when they login to the members’ area.

You can do it from the Levels tab per membership level under the Redirects section » After Login as seen in the below screenshot:

Wishlist Member Membership Levels - After Login Redirection

However, many of our Wishlist Member clients have been asking us if there is an option to redirect new members to a different login page, so they will not be redirected to the same page as all other members (usually the dashboard page).

That is why we have developed the Wishlist First Login Redirection plugin that allows you to redirect members to a unique login page in these scenarios:

  • First time ever login – Members who are completely new to the membership site and are logging-in for the very first time to the members’ area
  • First login after membership upgrade – Members who have upgraded their membership and are now logging-in for the first time after the upgrade
  • First login after a long absence – Members who were away for a long time and are now logging-in to the site, in other words: members who haven’t logged-in to the site in x number of days you define

Benefits of Displaying a Unique Login Page

As Wishlist First Login Redirection plugin allows you to display the unique login page to new / upgrading members and members who were absent for a long time your login page can include unique content and links tailored to these members and encourage them to engage with your site.

For example: for members who login after being away for too long you can include a short survey to help you understand why they were away.

There are many reasons why you should display members in any of the above scenarios a different page on the first login, here are some of the main benefits:

  • Increase interaction with you content
  • Increase engagement rates
  • Increase retention rates
  • Reduce cancellations

Suggestions What to Add to the Login Page

  • Welcome greeting / video
  • Links to content important for new members / members who haven’t logged-in for a long time
  • Special offers for new members / members who haven’t logged-in for a long time
  • Links to upgrade membership
  • Links to follow on social media
  • links to documentation / tutorial if relevant
  • Survey – Great for members who haven’t logged-in for a long time

Wishlist First Login Redirection Settings

Wishlist First Login Redirection is a very straight-forward plugin that has very clear settings.

Choose the first login redirection page for new members per membership level:

Wishlist First Login Redirection - Settings

Choose the settings for upgrading members and members who haven’t logged-in for a long time:

Wishlist First Login Redirection - Settings

Check Wishlist First Login Redirection

About Jen Morgan

I am an online marketing expert and a true Wordpress expert who worked at a large digital media company. I won many online marketing contests including "The most Unconventional Marketing Tactic". Besides my love the to the online world I also love dogs and cats and own one of each kind. Jen is the marketing department manager at HappyPlugins.com | Plugins & Guides for eCommerce Websites

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