Tip #4 – 3 Components to Creating a Killer Error Page to Increase Your Revenues

Are you looking for ways to increase your membership site’s registration rates and revenues?

If you own a membership site, then the error page is one of the pages you should definitely not ignore.

It can have a major effect on your membership site’s conversion rates.

First of all, in order to create the most converting error page you first need to identify the types of people who may enter it.

There are 2 main types of visitors who may be redirected to your error page:

1. Members who are not logged-in to the membership site
2. Visitors who are trying to access content they do not have permission to (protected content)

The second type of visitors is the one we want to focus on to increase our registration rates and our revenues!

The 3 Components Your Error Page Should Include

Component #1 -A message explaining your visitors they have been redirected to an error page (non-members/ membership cancelled/ wrong membership level)

Component #2 – A login form for logged-out members to be able to login to the site

Component #3 – A sales page for your non-members to sell them your membership and convince them to register

OK, This Sounds Great, But How Can It Be Done Easily?

The process of creating a converting error page that will tremendously increase your registration rates can be quite simple and easy. Let’s go over the 3 components separately:

Creating Component #1 – Message

This part can be easily created. All you need to do is write a short message like:

“Sorry, this content is for members only. If you are a registered members please login to the members’ area using the login form below”.

Creating Component #2 – Login Form

You can easily add a login form to the error page using Wishlist’s shortcodes.

To add a login form to any post or page you like just enter the relevant post and choose the shortcode
[ wlm_loginform ] as seen in the screenshot below:

Creating Component #3 – Sales Page

The most important part of your membership site’s error page is the sales page, so I would highly recommend that you use the exact same sales page you are using to sell your product or service, and not just give a short brief of it.

There is a great plugin that allows you to add a simple shortcode to your error page to display an exact copy of your sales page.

One of the great things about using this plugin is that any changes you make in the original sales page will automatically reflect in the error page as well. No need to edit your error page/s too.

The plugin is free and is called Post Content Shortcodes and the shortcode looks like this: [ post-content id=X ]. The X should be replaced with your post/ page’s ID.

Empower Your Error Page

Instead of creating a general message for your error page, you can create a completely dynamic and targeted error page for each and everyone of your visitors using Wishlist Error Page Booster plugin.

Wishlist Error Page Booster allows you to create dynamic and targeted error pages based on the protected content your visitors tried to access.

Meaning that you will be able to redirect all of your visitors to one error page only, but the content each visitor will see is different and will be presented to him according to the protected content he tried to enter (the page that redirected him to the error page in the first place).

The content dynamically changes by using simple shortcodes inside the error page. you can read more about the shortcodes in the Features tab.

Exclusive Features

1. Shortcodes

The shortcodes create the dynamic content that changes according to the content each of the visitors tried to access. This is the content you can display using the shortcodes:

• Display the protected content’s protection level, title and intro.
• Display the visitor’s current membership levels
• Display an upgrade link for the membership level according to the protected content
• Display different messages according to the membership level every visitor tried to access

2. Targeted Error Pages

The shortcodes will present the visitors a dynamic error page based on the content they were trying to access, which will make the error page super targeted.

More Information about Wishlist Error Page Booster 

You May Find These Posts Interesting:

What is the difference between Wishlist Error Page Booster and Wishlist Member custom error page feature?

Wishlist Error Page Booster

Tip #3 – Must Have Plugins for Managing Your Membership Site

Tip #2 – Managing Your Membership Site Easily Using These Wishlist Member Shortcuts

How can I make Wishlist Member log-in form to redirect my members to the previous page they were in?

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