Tip #72: How to Integrate Your Membership Site with an eCommerce Platform
May 5, 2016 1 Comment
Integrating your membership site with an eCommerce platform will not only increase your overall sales and revenues, but will boost your business in so many ways.
If you want to further invest in your business and not only make it more successful, but also turn it to a solid business and increase your income stream in the long run then this tip is definitely for you.
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Wishlist Member eCommerce Integration
There are currently 3 eCommerce platforms that integrate with Wishlist Member:
WooCommerce – Using Wishlist Member WooCommerce Plus plugin
Easy Digital Downloads – Using Wishlist Member Easy Digital Downloads Plus plugin
SendOwl – A built-in integration
Benefits to Integrating Wishlist Member with an eCommerce Platform
There are many benefits to integrating your membership site with an eCommerce platform, here are the main ones:
1. Allows you to sell any type of product you want
Using an eCommerce platform you can sell any type of product you want, including: physical products, downloadable products, digital goods, software and basically any type of product that the eCommerce platform you choose allows selling, and in addition, you will be able to sell Wishlist Member memberships and pay-per-posts using the integration.
Having a large variety of products will increase your customers engagement and lifetime value and it will also maximize your over sales and revenues over time.
2. Allows customers to purchase unlimited products in one cart
One of the huge advantages of an eCommerce website is that customers can add as many products as they want to the cart and complete the purchase in one single payment only.
This feature alone will encourage customers to buy more products and will increase your overall sales and revenues.
Also, both WooCommerce and Easy Digital Downloads has many extensions / add-ons that help encourage customers to purchase more products by providing incentives such as: volume discounts for purchasing more than X number of products, unique discount coupons, special discounts for specific products, points and rewards and more…
3. Choose from hundreds of payment gateways
The eCommerce platforms integrate with a large variety of payment gateways than when using Wishlist Member alone.
Also, as the payments are processed through the payment gateway and not through Wishlist Member, the reports you get regarding the number of sales, customers’ lifetime value etc. are very detailed and can help you analyze them in order to increase your revenues.
4. Generate accurate statistics about your sales, customers and more
In addition to what is written above (3), eCommerce platforms provide you with a lot more accurate statistics about your customers, including: payment history, detailed reports, your customers lifetime value, purchases per customer, sales per product, earnings per period of time and more.
By combining Wishlist Member with one of the eCommerce platforms you will still be able to sell memberships, but you will also enjoy the detailed statistic information and analysis of the platform and you can use these statistics to increase your sales and revenues tremendously.
5. Taking advantage of the eCommerce platform’s features & add-ons to boost revenues
An eCommerce platform will provide you with a lot more flexibility in adding more features to empower your site.
Both WooCommerce and Easy Digital Downloads have hundreds of amazing add-ons / extensions to boost your sales: coupons creation, detailed reports, social discounts, volume discounts, points and rewards system and so much more…
Related Resources
For more information on integrating any of the above eCommerce platforms, use the following links:
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