Tip #11: 5 Killer Tactics to Increasing Engagement by Celebrating Your Members
July 5, 2014 0 Comments
You could have the best membership site and write the best content that can be found in your niche, but if your members are not engaged with your membership site’s activity, you will find yourself very soon running after your own tale to find new members.
Members who are not engaged will probably not share their membership with their friends, and even worse, they may cancel their own membership.
In this tip I will share with you 5 killer tactics to increasing your members’ engagement and your retention rates by “celebrating” your members.
Benefits of Using these Tactics
- Increase the involvement of members inside the membership
- Add great value to your members
- Increase members’ satisfaction
- Help members get to know each other better
- Encourage them to establish connections
- Initiate partnerships and joint ventures
- Increase your retention rates
Here are the 4 Tactics You Should Implement
Tactic #1: “Member of the Week”
Have a “Member of the Week” show where you write a mini showcase on a specific member. This will create a spot on your website that is dedicated to your members’ activity and how they benefit from your membership site.
Tactic #2: Members’ Interviews
Another option is to through interviews with a different member on a periodic basis (week/ moth) that is related to your niche/ product.
Tactic #3: Members’ Contests
Conduct contests between members to increase their motivation and activity inside your membership.
And of course, don’t forget to offer cool prizes for the winners.
The best prizes I’ve seen creating the bigger buzz are physical ones. It doesn’t really matter what the prize is, as long as it’s physical and includes a personal note from you.
Think about it, your members are used to having all the communication with you online, and it creates distance.
By “proving” to them you are, in fact, a real person it creates a big WOW!
Tactic #4: Success Stories
The best way to prove to your members how valuable your content really is is by sharing their success stories. This will increase your members’ motivation, keep them involved and “thirsty” for more information you can give them.
Tactic #5: Member Spotlight
Allow a selected member, group of members or randomized selection of members to be featured in a Spotlight which can include the member’s name, site URL, social media info, bio and more.
This will help members get to know each other better and establish connections with one another.
Creating a member spotlight can be done using the plugin Wishlist Spotlight by Wishlist Member
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