Tip #33: Preventing from New Members Access to Old Content – Pros & Cons
December 13, 2014 
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If you are considering to prevent from your new members access to old content then the you are probably deliberating on which option is the best for you and which of them will attract new registrations and increase your sales, as the option you choose may effect your revenues.
In this tip we go over some important points that will help you decide which option.
Pros
Creating urgency for new members and help them take action faster, because they know that the more time they take to think the more content they miss.
Being fair to existing members and not making them feel that they could have gotten access to the same content as new members. You pay for longer time > you get access to more content.
Cons
Different people have different learning curves – If you are preventing content from new members, you should consider that not all will be able to start from the exact same place, so the content that is open to them might not be that relevant for them, whether it’s too advanced or the opposite.
Some members might actually be interested in the content they cannot have access to which will prevent them from registering.
Which Option Should You Choose?
There is no “best” answer to the question “Which option should I choose?”, however, from our own personal experience and after seeing and exploring many different membership sites’ structures, we believe that a good combination is to prevent new members access to old content on the one hand, but to offer your archived content for sale in different ways on the other hand.
There are many ways you can sell your archived content and provide your customers with more value yet still maintain a seance of urgency and fairness to your senior members.
Here are some methods you can sell your archived content:
- Through Wishlist Member’s pay-per-post feature
- By bundling and packaging the content as new stand-alone products
- Offer them as bonuses for limited periods of time when purchasing the main membership
Access the Complete Wishlist Member Tips Series
Check out our other tips to help you manage your membership site better and increase your conversions faster!
Here are some of the tips included:
- Tip #27: Stand-Alone Membership Site using Wishlist Member vs. Hosted Course Platform
- Tip #28: 5 Powerful Tactics to Increase the Registration Rates to Your Membership Site
- Tip #29: How to Choose a Theme for Your Membership Site Plus Recommended Themes to Use with Wishlist Member
- Tip #30: Most Popular Affiliate Programs that Integrate with Wishlist Member
- Tip #31: Choosing the Most Suitable Shopping Cart Service for Your Wishlist Member Membership Site
- Tip #32: Top 10 Powerful Wishlist Member Dedicated Plugins to Empower Your Membership Site
Access the complete Wishlist Member tips series in this link
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