Tip #22: All about Members’ Stickiness – Keeping Members from Cancelling their Membership
September 20, 2014 
1 Comment
One of the main challenges of every membership site owner is keeping existing members interested for long periods of time and prevent them from cancelling their membership.
Did you know that most members cancel their subscription after only 3 to 4 months?
This fact should not scare you… On the contrary, it should inspire and motivate you to discover new ways to keep your members interested and to make them want to stay part of your community month after month.
In this tips we collected some of the best tactics that are working for us and for our clients.
4 Tactics to Keeping Members Engaged
what to offer members in order for them not to cancel their subscription after a few months
1. Offer a Monthly Bonus
The bonus can be cheat sheets / mini courses / live q&a sessions / case studies / info-graphs or anything else you may have in mind.
The main important hing here is to provide a valuable bonus about topics your members are interested in.
2. Create Series
Take an interesting subject related to your niche, divide it to several posts/ videos etc. and deliver it on a periodic basis.
There is just one important thing to always keep in mind when creating a series…
You always have to leave an open case for the next episode, just like in a TV show, to make people want to come back for the next one.
It’s quite challenging to do it but it’s worth it…
3. Provide Members with a Simple Way to Access Their Content
There are many ways to provide your members with an easy way to access all the content inside their members’ area.
- You can create a unique dashboard using Wishlist Dashboard 2.0
- You can display members a list of all the posts/ pages / categories they have access to and more using Wishlist Smart Shortcodes Members Add-On
- You can grant members access to more content / membership levels in one click using Wishlist Smart Shortcodes Protection Add-On
- Encourage conversation between members using Wishlist Tags
4. Give a Sneak Peek to Upcoming Content
Share with your members sneak peeks to upcoming content, give like a “promo” or a “trailer” so members will look forward to your content.
For example: if your upcoming content is an interview, you can create a short video with a specific interesting part of the interview itself.
You can also sum up the benefits of the content in bullets so create anticipation.
You can get very creative about it, it’s really up to you 🙂
A Penny for Your Thought!
If you are using any other tactics to keep your members engaged and maintain high retention rates we would love to hear you!
Please share your thoughts with us in the comment section below…
“Just wanted to let you know that the plugin is working great and incomplete registrations have gone to zero! I’m definitely going to do a review of the plugin and get it for my own site.” MaAnna Stephenson BlogAid.net
“Bob Tolbert’s Wish List Member plugins have made life easier on us by automating processes that would normally eat up a ton of admin time. I especially appreciate Bob’s quick response time and customer service. Fact is, our membership website would not function without these plug ins.” Michael Burwell TheHangoutHelper.com
“This plugin is the best way to supercharge your membership signups. I was especially impressed by the developers prompt customer service!” Stan Smith PushingSocial.com
“The Wishlist Auto Registration plugin is really great, I love it! And the support you guy’s deliver are really outstanding! Thank you so much!” Johan Skalberg kalisikaran.info
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