Tip #37: How to Prevent Members from Cancelling their Subscription to Your Membership Site

Sites owners that manage subscription-based memberships deal with this question all the time…

How to prevent members from cancelling their subscription?

Finding the answer to that question will lead to a lot more revenues and higher retention rates.

In this tip we go over 6 different tactics you can practically implement right away to keep a lot more members from cancelling their subscription / renew their expiring subscription.

1. Raise the price

For example, you can announce “early birds” registration and raise the price after X number of days / when you hit a certain limit of members. This is excellent for both new and existing members:

Existing members who are considering to cancel their membership to make them stop and really think hard before they cancel if they can benefit from your membership site after all. Many people even subscribe to different membership sites, but don’t really engage with it, so it is also a great way to engage your existing members, if they do decide to keep the membership after all.

New members who are “sitting on the fence” and not sure whether they want to register. Closing the registration when you hit a certain limit, will make them take a decision faster.

2. Close the registration / Allow registration for limited time only

Close the registration and open it only several times a year and announce next opening (for example: “Registration will open on spring 2015). This is a very useful tactic to both new and existing members for the same reasons specified above.

3. Offer special monthly bonuses

The trick here is not just to offer monthly bonuses, but to grant access to the bonuses only to members who were members in the same month the bonus was released, so, for example: a member who registered during January 2015 will not be able to access bonuses from December 2014 (and the months before). You can achieve that using Wishlist Content Archiver plugin by Wishlist Products.

4. Delete / archive content after specific time or date

Schedule posts to be deleted or archived after specific amount of time, so members know they will not be able to access specific contents in the future. You can achieve that using Wishlist Content Manager or Wishlist Content Archiver plugin by Wishlist Products.

5. Drip your content

Deliver content to members by dripping it to them on a regular basis. This will not only prevent information overwhelm which may also cause members to cancel their membership, but also make them want to stay and consume future content (assuming they found the previous content useful). This can be done using Wishlist Content Scheduler plugin by Wishlist Products.

6. Send expiring members email notifications

If your membership includes an expiration date and members need to renew their membership in order to continue their membership / upgrade to a higher one then you should be able to notify them their membership is about to expire in order to increase their chances to renew it.

Using the default Wishlist Member settings you can only send one notification, which is hardly enough as many people miss emails, but using Wishlist Membership Notifications plugin by HappyPlugins you can send up to 10 email notifications before and / or after the membership expires. The plugin includes many other features and options, you can find out more at HappyPlugins.com

Access the Complete Wishlist Member Tips Series

Check out our other tips to help you manage your membership site better and increase your conversions faster!

Here are some of our latest tips:

• Tip #32: Top 10 Powerful Wishlist Member Dedicated Plugins to Empower Your Membership Site
• Tip #33: Preventing from New Members Access to Old Content – Pros & Cons
• Tip #34: 7 Powerful Tactics to Creating Urgency & Get a Lot More Registrations to Your Wishlist Membership Site
• Tip #35: 10 Powerful Tactics that will Increase Your Emails Open and Response Rates
• Tip #36: Should You Build Your Membership Site on a Separate Domain on Not?

Access the complete Wishlist Member tips series in this link

You May Find These Posts Interesting:

Tip #22: All about Members’ Stickiness – Keeping Members from Cancelling their Membership

Tip #21: Monthly Membership Subscription vs. Limited No. of Payments

Tip #32: Top 10 Powerful Wishlist Member Dedicated Plugins to Empower Your Membership Site

Tip #28: 5 Powerful Tactics to Increase the Registration Rates to Your Membership Site

Tip #33: Preventing from New Members Access to Old Content – Pros & Cons

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