Tip #57: Allowing Members to Cancel Their Membership On Their Own – Yes or No?

In many of the consulting calls we conduct with membership sites owners clients keep asking us whether we recommend allowing members to cancel their subscription on their own from within their members’ area. In this post we answer this exact question and more…

Relevant Payment Gateways

Payment Gateways that Allow Members to Cancel their Membership on their Own:

• PayPal Pro
• Stripe

Automate the registration process to your membership site using Wishlist Auto Registration plugin (not relevant for PayPal Pro)

Pros for Allowing Members to Cancel on their Own

• Making it easy for your members to cancel their subscription from within their member profile means less technical support for you and better user experience for your members

Pros for NOT allowing Members to Cancel on their Own

By not allowing members to cancel their membership on their own in a click of a button you can benefit a lot:

• You can communicate with your members and ask for their feedback before they cancel
• Maybe you will be able to provide these members with a solution according to their answer and prevent them from cancelling after all
• You can improve your membership site based on the feedbacks you get

Our Recommendation

We personally recommend our clients not to allow members to easily cancel their membership on their own from their account as it is better for both you as the membership site owner and your members, because of all the reasons we specified above.

Sure, you probably will need to provide more support, but in the long run, it pays off.

More Relevant Tips

Tip #35: 10 Powerful Tactics that will Increase Your Emails Open and Response Rates
Tip #37: How to Prevent Members from Cancelling their Subscription to Your Membership Site
Tip #45: Reasons Why You Should Limit the Registration Capacity to Your Membership Site
Tip #53: Proven Tactics to Increasing the Renewal Rates to Your Membership Site
Tip #56: Monthly vs. Annual Subscription – Which is More Converting?

Wishlist Member Dedicated Plugins for You

We have created a complete repository of Wishlist Member dedicated plugins developed by both Wishlist Products, the company behind Wishlist Member plugin, themselves and by 3rd-party companies such as HappyPlugins.com (our online store for eCommerce & Membership Products).

In the repository you will find different types of plugins, including:

• Content Plugins – Get more control over your membership site’s content, enhance it and make it even more powerful using these powerful content plugins
• Members Plugins – Create a thriving community, increase your members’ satisfaction and engagement using these powerful plugins
• Registration Plugins – Increase the number of registrations to your membership site and prevent cancellations using these powerful registration plugins
• Administration Plugins – Manage your membership site’s structure and design to empower it for your members using these administration plugins
• Affiliates Plugins – Maximize your membership site’s revenues by offering a powerful affiliate resources and tools for your affiliates using these plugins
• Wishlist Member & WooCommerce Plugins – Integrate your Wishlist Member membership site with WooCommerce platform quickly and easily in just i-click!
• Wishlist Dedicated Guides – Premium guides about membership sites in general and Wishlist Member in particular to enhance your membership site

You May Find These Posts Interesting:

Tip #37: How to Prevent Members from Cancelling their Subscription to Your Membership Site

Tip #22: All about Members’ Stickiness – Keeping Members from Cancelling their Membership

Tip #33: Preventing from New Members Access to Old Content – Pros & Cons

Tip #21: Monthly Membership Subscription vs. Limited No. of Payments

Tip #46: How to Shift Paying Members from Membership Site A to Membership Site B?

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