Tip #53: Proven Tactics to Increasing the Renewal Rates to Your Membership Site

Many membership sites owners prefer to limit the membership to a specific period of time, so members will need to renew their membership in order to continue being members.

There are, of course, pros and cons to require members to renew their membership, and you can read more about them in our tip: Tip #21: Monthly Membership Subscription vs. Limited No. of Payments.

4 Tactics to Increasing Your Renewal Rates

Here are our 4 proven tactics to increasing the renewal rates to your membership site:

1. Provide a discount for renewals:

Giving your expiring members a discount for renewing the membership can have a very positive effect on your renewal rates and it can also increase your members satisfaction, it’s like a gratitude or a gift for saying thank you to loyal members.

2. Keep your members involved:

You can get more information about members’ engagement in our tip: 5 Killer Tactics to Increasing Engagement by Celebrating Your Members

3. Send reminders before & after the membership expires:

Send multiple email notifications to expiring members before and after their membership expires.

You can send multiple email notifications using Wishlist Membership Notifications plugin and read more information in our tip: How to Prevent Members from Cancelling their Subscription to Your Membership Site

4. Limit the registration capacity:

So members will know that if they won’t renew their subscription on time they might not be able to do that later. You can limit the registration capacity using Wishlist Registration Cap plugin and read more information in our tip:  Reasons Why You Should Limit the Registration Capacity to Your Membership Site

10 Most Popular Wishlist Member Tips

On April 24, 2014 we started a weekly series with tips about Wishlist Member from our own experience and from questions and issues some of our clients have been dealing with.

Our tips series has become very successful and our tips are getting many views on a daily basis.

We have collected the 10 most viewed tips so far in one post:

Check out all 49 tips in this link

About Dana Brown

I am a full-time internet marketer, I help people establish successful membership sites for about 3 years now. I am a project manager at HappyPlugins.com - An online store for WordPress and Wishlist Member plugins.

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