Tip #24: 5 Tips to Increasing Sales Using Downloadable PDF files inside a Closed Membership Site

“Should I or should I not give away downloadable PDF files?” is a questions many membership sites owners can seem to find a clear answer for…

But we actually do have a clear answer for this question, and it’s quite simple – “When life gives you lemons, make lemonade”!

So if you are thinking of giving away downloadable PDF files or even if you are already giving them away…

You really should read this tip and discover how downloadable PDF files can really increase the sales and registrations to your membership site.

The Pros and Cons of Downloadable PDFs:

Pros

Members’ satisfaction increases – From our experience, sometimes there is just no substitute to real downloadable product, especially when it comes to informational products such as guides or courses. It has a positive physiological effect.

Allows you to spread your brand – The main concern of membership sites’ owners when giving away downloadable files is that people will spread their information and others will get it without paying a full membership. But instead of worrying too much about it, you can see the positive side, which is the opportunity to spread your brand.

The key thing is to do it right so these files will actually increase your sales and not he opposite… Continue reading to get our tips on ho to make your PDF files increase your sales.

Cons

As I wrote above, people can spread your information on the internet and then people will get access to your content without paying a full membership, but since you can’t always worry about people trying to steal your content you just need to make sure you upload the PDF files in a way they will help increase your sales and not decrease them.

In Conclusion…

PDF files are very recommended from our point of view, they can definitely serve your business and increase members’ satisfaction and retention rates.

Don’t waste your time and energy on the wrong thing… “When life gives you lemons, make lemonade”!

So here are our tips for releasing them correctly…

Increasing Sales Using Downloadable PDF files:

1. Add logos and links 

Add the company’s logo in a visible location in every page of the PDF file and link to your website

2. Design the PDFs with the colors of your brand’s colors 

To give a more professional look to the PDF and always make your brand and your company stand out, so even if people who haven’t bought the membership will see the file, they will remember your brand every time they see these colors.

3. Track your links 

Use Google Analytics URL Builder Tool to track all your incoming links. You can read more about it in Tip #19: 7 Powerful Tactics That Increased Our Revenues in 500% (#4)

4. Provide summaries only 

Don’t provide the complete information as it appears inside your members’ area. For example: if you sell an online course and you want to provide a downloadable PDF file for every module, make sure you only summarize the important information in a way that people will need to use both the file and the video/ content inside the members’ area in order to get all the information they need.

Give a description of your other products 

Add a page to the file with a summary of all your existing products so people will be exposed to them and would know how to get more of your content if they like what they read in the PDF.

Increase Registrations Using These Registration Plugins

If you are using Wishlist Member and you are looking for ways to increase the registrations to your membership site then we highly recommend you check out these registration plugins developed by our Wishlist certified developers:

For Free Memberships Levels:

Wishlist 1-Click Registration – Register members to any free membership level in a click of a mouse.

Wishlist Registration Widget – Add a registration form to any sidebar widget so your visitors won’t miss it (ability to have a 1-field registration form).

For Paid Membership Levels:

Wishlist Auto Registration – Automate the registration process to your membership site and avoid incomplete and duplicate registration (supports all payment gateways!).

Can the plugins all work in one website if I have both free and paid memberships?

Yes! All three plugins work seamlessly with one another and you can install all 3 in the same website (you also get 10% discount for purchasing 3 products – it can be any product).

Get More Tips for Free!

Check out our complete Wishlist Member Tips Series here

You May Find These Posts Interesting:

Tip #14: Adding Affiliate Links to Your Membership Site – 7 Tips to Doing It Right!

Tip #7: Personalizing Your Membership Site’s Email Notifications

Tip #9: 7 Tips for Optimizing Your Membership Site’s Speed

Tip #23: 5 Powerful Models to Pricing Your Membership Site

Tip #17: Why Should You Include a Refund Policy in Your Membership Site?

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