Tip #58: Free vs. Paid Trial Period for Your Membership Site

Trial periods have become a very popular tactic to attracting new members, and many membership sites’ owners are already implementing this tactic.

Some offer free trials and some offer paid trial, but which converts more trial members to full paying members?

Free vs. Paid Trial Period

Why Go with Free:

On the one hand, when offering a free trial period you can easily increase your registration rates and also collect more emails of people who are interested in your product/ in the niche your membership site is about.

Why Go with Paid:

On the other hand, from a psychological aspect, and also from experience with some of our clients who tried this method, the conversion rates from a free trial to a full paid membership are smaller in comparison to users who were required to pay even a small fee for their trial period.

When people purchase something, they usually value it more, so maybe you will get more registrations with a free trial, but less members who are in their trial period will actually access the content and try to engage with it.

Our Recommendation:

As every audience and niche is different from one another, the best thing is to actually split test the 2 options and see which method converts more members to become full paying members.

5 Relevant Wishlist Member Dedicated Tips

• Tip #6: One Simple Trick to Preventing Duplicate and Incomplete Registrations
• Tip #28: 5 Powerful Tactics to Increase the Registration Rates to Your Membership Site
• Tip #34: 7 Powerful Tactics to Creating Urgency & Get a Lot More Registrations to Your Wishlist Membership Site
• Tip #45: Reasons Why You Should Limit the Registration Capacity to Your Membership Site
• Tip #57: Allowing Members to Cancel Their Membership On Their Own – Yes or No?

Wishlist Member Dedicated Plugins

We have created a complete repository of Wishlist Member dedicated plugins developed by both Wishlist Products, the company behind Wishlist Member plugin, themselves and by 3rd-party companies such as HappyPlugins.com (our online store for eCommerce & Membership Products).

In the repository you will find different types of plugins, including:

• Content Plugins – Get more control over your membership site’s content, enhance it and make it even more powerful using these powerful content plugins
• Members Plugins – Create a thriving community, increase your members’ satisfaction and engagement using these powerful plugins
• Registration Plugins – Increase the number of registrations to your membership site and prevent cancellations using these powerful registration plugins
• Administration Plugins – Manage your membership site’s structure and design to empower it for your members using these administration plugins
• Affiliates Plugins – Maximize your membership site’s revenues by offering a powerful affiliate resources and tools for your affiliates using these plugins
• Wishlist Member & WooCommerce Plugins – Integrate your Wishlist Member membership site with WooCommerce platform quickly and easily in just i-click!
• Wishlist Dedicated Guides – Premium guides about membership sites in general and Wishlist Member in particular to enhance your membership site

You May Find These Posts Interesting:

Tip #28: 5 Powerful Tactics to Increase the Registration Rates to Your Membership Site

Tip #23: 5 Powerful Models to Pricing Your Membership Site

Tip #36: Should You Build Your Membership Site on a Separate Domain on Not?

Tip #34: 7 Powerful Tactics to Creating Urgency & Get a Lot More Registrations to Your Wishlist Membership Site

Tip #40: Should You Add a Forum to Your Membership Site or Not?

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